SMS Mobile Marketing


More than 70 percent of the world’s population owns a mobile phone and more than 80 percent of those owners use text messaging on a daily basis.  Text messaging, or SMS (Short Message Service) is cheap, it’s readily available, and it’s here to stay.  Now, how can it be integrated into your local Internet Marketing campaigns?

Why SMS Is Here To Stay

Mobile marketing using SMS has been in action for quite a few years now.  You probably remember the old weather alerts you could get on your cellphone or the baseball and football scores, or the daily joke.  Now you may be receiving pitches from your favorite brands.  Text is the most widely available and most affordable mobile media available.  Other than voice calling, SMS is the second most-used mobile application.

Text is also the most widely acceptable media.  Subscribers who willingly opt-in to receive text messages rarely complain, provided the messages are relevant and not overly-hyped.  This is even more important in the local marketplace.  The fact that the recipient can more easily take you up on your local offer makes it even more attractive for him to willingly accept your messages.

From the advertiser’s perspective, one of the reasons that SMS marketing is so popular is because both parties don’t have to be online at the same time.  If the recipient has turned his phone off, you can still send your marketing message and it will be waiting in his inbox when he turns the phone back on again.  Additionally, the message stays on the phone until the recipient deletes it.

Another benefit for advertisers is the versatility.  You’re typically limited to 160 characters of text, but those characters can include binary data, which means marketers can also send digital content such as coupons and ringtones.  SMS can also be integrated with mobile financial apps and other types of services, and as an added benefit, recipients can reply to the sender or click on links included in the message.

However, before jumping into SMS mobile marketing it’s important to note that mobile phones and devices are the individual’s personal property.  Never just buy a list of mobile numbers and start firing off messages.  You’ll need access to an opt-in database so recipients can confirm that they’ve agreed to receive your text messages before you can start sending.

How Can You Use SMS Mobile Marketing For Your Local Internet Marketing Campaigns?

The possibilities are limited only by your imagination.  Coupons and special offers are the first things that come to mind.  You could announce surprise sales, blue plate specials, special concert appearances, car wash discounts for the next 25 customers, free legal advice on Labor Day weekend, and the list goes on and on.

The important takeaway is this:  Everyone has a mobile device and everyone is comfortable sending and receiving text messages, even when they come from advertisers.  If they weren’t they wouldn’t have agreed to accept your messages.  But when those messages come from a local advertiser, whose shop is located just around the corner, the owner of that mobile phone is even more likely to take you up on your offer, simply because you’re local.  Try SMS mobile marketing today.

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Categories : Mobile

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