In the simplest form, local internet marketing is simply using the internet to market your small business in order to increase customers and revenue. In practice however, it is so much more than that. Quite simply, the part “using the internet” is where the work comes in. The tactics used in local internet marketing strategy plans are quite varied, and not everything will work for every local business. Having a website is obviously necessary, but you must plan your website around the specific marketing tactics that will work for you.
Local internet marketing is becoming a huge industry. It, along with local internet advertising, are some of the least expensive, most powerful forms of marketing and advertising today, yet there is no cookie cutter approach to getting local internet marketing working for your business. That said, anything good is worth the effort and its benefits can help your business appear in front of searchers looking for your specific business type, thus giving you far more exposure and potential customers for a very low cost.
A local internet marketing plan is personal in nature much like your business and must be customized for your business to stand any chance of success. Another important aspect of local internet marketing that many people have heard about but may be confused on is known as social networking, which includes sites like Facebook, LinkedIn, Google+, and Pinterest. However, this is just the tip of the iceberg and many stop there due to lack of understanding of the whole picture especially since that whole picture can become overwhelming to so many business owners. It is no wonder why local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations alike. Read More→
Hello, and welcome to the Local Internet Marketing Resource! This is the first post but certainly won’t be the last. I have been letting many people, including students, know that this blog was coming. It took longer than expected with my schedule and we are far from done, but as of this moment we are launching officially and you will be able to come back here regularly to look for new content. Onward and upward!
As some of you may know I have spent many years, decades in fact, studying, using, and even developing technology solutions, yet the frustrations preventing me from successfully using mobile and internet technology to market my business was almost more than I could bear and I am a guy who started writing software at the age of 10. I grew up in a family that all owned their own businesses and this was our livelihood. When something isn’t going right in a business that your loved ones depend on the stress can be unbearable and I have experienced that stress firsthand and can relate to some of the fear and frustration that many of you are now facing.
After all my degrees in electronics and computers I couldn’t believe I was having difficulty using technology in any capacity let alone to marketing my business. It was very scary to realize all the traditional marketing media that I grew up with was dead and I really didn’t understand where it was going. I knew I had to re-focus my technological and business skills to survive. Not grow, but just to survive and focus I did. Read More→