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If you want to grab someone’s attention when they’re driving along the Interstate you put up a giant billboard.  If you want to grab their attention when they’re surfing the Internet, you put up a Pinterest board.  Here we show you how to use the visual power of Pinterest for business and extend your reach and strengthen your brand.

Pinterest is the most recent social network to make a splash in the internet marketplace.  With more than 12 million registered users already, it’s the fastest growing gathering place on the Web, even faster and, in some ways, more popular than Facebook.

The reason for its speedy growth and popularity?  Images.  In a nutshell, the benefit of using Pinterest to promote your local business lies in the old adage, “A picture is worth a thousand words.” With Facebook you can post small, hard-to-see thumbnails or medium-sized images that get cropped in the conversion.  But Pinterest is designed to showcase your vibrant, full-size images. Read More→

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Of all the online social networks, Twitter is one that’s ideal for local internet marketing.  In just 140 characters or less you can let your followers know about sales, special promotions, industry news, or instantly answer their questions.  And when it comes to local searches, that’s what people want – instant updates and answers. 

Twitter users who follow local companies are most likely accessing the site through a mobile device.  They’re looking for announcements, special deals, coupons, and news updates.  Having a slow night in your restaurant?   Send out a Tweet.  Having a spur-of-the-moment Midnight Madness sale?  Send out a Tweet. 

Twitter is definitely a social network but it differs from Facebook in a number of ways.  

For one, it takes much less time to build a community on Twitter and you don’t have to spend as much time socializing with your followers.  On Facebook, if you don’t join in the chatter occasionally you’ll disappear from the stream.  On Twitter, your followers will always see your tweets, whether you take time to socialize or not.  Read More→

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Facebook and Twitter are great when you’re sharing a link or textual information.  That’s the type of content your audience is looking for on those sites.  But, as the increasing popularity of Pinterest shows, people respond to images and how to use Facebook for business is increasingly important.  

The numbers are astounding:  More than 1 billion registered users access Facebook on a regular basis, most of them connected constantly through mobile phones, notebooks, and other portable devices.  More than 78 percent of all Internet Marketers use Facebook to promote their online businesses.  If you’re not using Facebook to promote your local business, you’re missing the boat.

There’s no question that Facebook is the largest, most active social network on the Internet.  More than 1.5 million links are shared every day and Facebook’s many apps and promotional tools make it the ideal marketing platform for any type of business.  This is why you must know how to use Facebook for business

But it’s the fact that 80 percent of all mobile phone users log on to Facebook almost daily that makes it the ideal platform for promoting your local business. 

When you think about it, when people use a mobile device to access the Internet that means they’re on the move and they’re looking for a quick answer.  Where’s the best Italian restaurant in town?  My car just stalled – can anyone recommend a quick auto mechanic?  Read More→

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For local businesses, nothing beats the power of social media marketing.  Why spend time and money targeting a global audience when the people most interested in your own products or services are right in your own backyard?  

The exposure your business gains from using social networking sites like Facebook, Pinterest, and Twitter is powerful, indeed.  The ability to target your specific local market and interact directly with the consumers in your area is certainly a plus.  Even more important is the goodwill and trust that develops as consumers share recommendations with their friends.  

Internet marketing on social networks is also good for your advertising budget.  In most cases it’s free, and you can’t get more cost-effective than that.  Target your own local community or speak to a world-wide customer base for less than it costs to run an ad in your local paper with limited distribution. 

Social media marketing also allows you to easily connect with the fastest growing segment of today’s market – the mobile market.  Eight out of ten people now have a mobile phone and 80 percent of those mobile users are constantly connected to their social networks.

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