Archive for Local Internet Marketing

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At the very least, every business, no matter how large or small, should have some type of Internet presence even if it’s only a simple five-page website.  But it’s especially important for businesses that operate locally.  Without at least a listing on the search engine indexes, you’re just not going to be found.  It is all about internet marketing for small business

These days, 80 percent of all people looking for a local service provider or local product turn to the Internet.  Nobody uses the Yellow Pages anymore and nobody reads newspapers.  So, classified advertising and all those other old-school methods are no longer effective simply because no one has the time anymore.

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In the simplest form, local internet marketing is simply using the internet to market your small business in order to increase customers and revenue.   In practice however, it is so much more than that.   Quite simply, the part “using the internet” is where the work comes in.   The tactics used in local internet marketing strategy plans are quite varied, and not everything will work for every local business.   Having a website is obviously necessary, but you must plan your website around the specific marketing tactics that will work for you.

Local internet marketing is becoming a huge industry.  It, along with local internet advertising, are some of the least expensive, most powerful forms of marketing and advertising today, yet there is no cookie cutter approach to getting local internet marketing working for your business.  That said, anything good is worth the effort and its benefits can help your business appear in front of searchers looking for your specific business type, thus giving you far more exposure and potential customers for a very low cost. 

A local internet marketing plan is personal in nature much like your business and must be customized for your business to stand any chance of success.  Another important aspect of local internet marketing that many people have heard about but may be confused on is known as social networking, which includes sites like Facebook, LinkedIn, Google+, and Pinterest.  However, this is just the tip of the iceberg and many stop there due to lack of understanding of the whole picture especially since that whole picture can become overwhelming to so many business owners.  It is no wonder why local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations alike. Read More→

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